Nike: Badge of Honor
In China, parents want their kids to have fun playing sports but worry (like crazy) about them getting hurt. So for Children’s Day (a national holiday in China) we offered a symbol of Nike's dedication to sport, called the “Badge of Honor.”
The Badge of Honor is a series of specially designed bandages available free after the purchase of Nike “Young Athletes” products at selected Nike retail stores. 4 sets of 14 bandages were designed for basketball, running, football and skateboarding. They were packaged in specially designed sleeves that unfold into comic strips telling fictional stories of young athletes who played hard, fell down and then found the courage to get back up again.
Awards
Clios: Gold (Innovation)
Clios: Silver (Integrated Campaign)
One Show: Silver (Design)
AdFest: Integrated Lotus