Nike: Reactland

Nike’s Epic React shoe combined bounciness, softness, lightness and durability in a technologically unprecedented way that’s totally awesome but incredibly hard to communicate in a 3-minute in-store trial.

Welcome to Reactland – an immersive video game experience where people could trial the shoes while transporting themselves into a game as the main character of a fantastic land populated with clouds, springs and pillows metaphorically demonstrating all the benefits of NIKE REACT technology. 

Awards
Clio Sports: Gold (Experiential)
Clio Sports: Silver (Innovation)
Clio Sports: Silver (Branded Entertainment)
ADFEST: Silver (Branded Entertainment)
One Show: Merit (Branded Entertainment)
D&AD: Shortlist (Retail Experiential)
FWA: People's Choice Award 2018