HP OMEN: Achieve Gamefulness

In China, there are over 600 million gamers today, yet society still perceives gaming as a waste of time. So we teamed up with HP OMEN to championing gamers with a new campaign called “Achieve Gamefulness,” celebrating the crazy-but-true positive impact that PC gaming can have on the mind. 

Don’t believe that gaming makes you smarter? Scientists have been studying the effects of gaming on the brain for years and the research findings are impressive: laparoscopic surgeons who game perform 37% fewer errors, gamers can improve memory by 12% when gaming 30 minutes every day for two weeks, action video game players respond approximately 12% faster than non-video game players, and many more.