Converse: Connectivity

In 2010 Converse celebrated its 100th anniversary. They wanted a big, iconic, global campaign that would communicate the rich tapestry of individuals who have shaped the Chuck Taylor legacy.

In a world where a sense of community can be scarce commodity, by using a simple graphic device we seamlessly united musicians, artists, writers, thinkers, and athletes the world over who communicated confidence in the brand and its heritage in a striking new way.

Flexibility was key. Since the campaign sought a global impact, global licensees were encouraged to insert their icons alongside ours. The result was a chain of participation that ran for close to 6 years.