IKEA: Godzilla Baby

This campaign for IKEA uses the exaggerated size of a “Godzilla baby” to show just how overwhelming early parenthood can feel.

As soon as the baby arrives, suddenly home feels a lot smaller and messier. As the baby takes over the house, the parents must rely on IKEA’s flexible home furnishing solutions to accommodate their evolving needs.

The film stars iconic Beijing rockers “New Pants” and features an adapted version of one of their head-bobbing hit songs. We worked closely with the band to rewrite the lyrics, but this time from a big baby’s perspective.