BMW: Wonderdad

For the launch of the all-new BMW X3, BMW wanted to celebrate the spirit of reliability. So we created a 15 minute film (yep, grab some popcorn) where we transformed a loving and dedicated father into a superhero.

In today’s world, the Chinese middle class is under immense pressure to balance societal expectations of both modern and traditional responsibilities. The film tells a story about the struggle to balance work and life through our hero, a father, played by Taiwanese / Canadian movie star Mark Zhao.