Nike: Sorry Mr. Lin

In celebration of the unstoppable speed of Shanghai and its athletes, we created the campaign “Shanghai’s Never Done”.

The launch film centers on a man stuck in the past – Mr. Lin, the proud owner of a struggling store that sells finish lines for races. While he lovingly celebrates the end of things, Shanghai athletes live for the opposite.

This spirit of relentlessness is also dominant in the city itself. An endless drive for constant development and modernization has taken Shanghai from port city to a global metropolis in 80 years, and turned a nearly empty field into one of the world’s most recognizable skylines in a fraction of that time.