WKSH: Hometown Food Face

When you walk through the doors of any Wieden+Kennedy office, you don't see awards, you see portraits of the people who work there. So in 2019, we revamped Wieden+Kennedy Shanghai portraits with a concept like no other – titled “HOMETOWN FOOD FACE.”

The idea was simple: each employee selects a food from their hometown, consults an art director or designer, then crafts a costume that highlights their favorite food and their face. Because Wieden+Kennedy Shanghai is a cultural melting pot with more than 20 countries represented, the result was a lively and delicious in-house gallery of portraits worthy of Michelin Starz.