Oppo: Reno

Oppo is one of the biggest smartphone companies you’ve never heard of. Already #2 in China, they’ve just made it to the fourth in the world. Despite their relentless and obsessive focus on beauty, function, and design, the world still sees Oppo as just another phone manufacturer from China. Wieden+Kennedy Shanghai ‘s challenge was to change that perception.

We announced the release of their new flagship smartphone “Reno” with the film “Ingenious Factory”, which opens on a drab, monotonous assembly line that evolves unexpectedly into a colorful studio of creators and tech innovation. The film “Fantastic Bus” shows how the Reno’s powerful zoom function can transform anyone’s boring daily bus ride into an entertaining battle between giant animals. After establishing a playful tonality for the brand, we created a series of product feature films that brought Reno’s impressive tech features to life in colorful and humorous ways.