Nike: Beijing 99

Beijing is the capital of basketball in China and home to the most talented, bombastic and boastful players in the country.

Non-Beijingers say it’s all talk. So we created the Beijing 99 – an activation that challenged players in Beijing to prove their tough talk on the courts. We then ran a month-long basketball tournament that sought to find and rank the best 99 basketball players in Beijing. We designed and produced 99 one-of-a-kind jerseys and the only way you could get one was to win.

The tournament took place over the course of four weekends. Thousands participated. The top 99 players played in their respective jerseys, indicating their rank. Making the jerseys not just trophies, but a wearable ranking system.